Literacy center director Felipe Gallardo and store manager Jessica Daab have teamed to come up with a special way to promote the Society’s thrift store and celebrate an event adapted from a Mexican holiday.
“In Mexico, Dio de la Ninos — the Day of the Children — is celebrated on April 30. The occasion has been adapted in the United states to underscore the importance of young people in our communities and celebrate and lift up all children in the United States in the same way that Mother’s Day and Father’s Day honor parents,” Gallardo said. “We’ll be celebrating Dio de la Ninos the entire week of April 29 with free cookies and lemonade and free books for each children who visits the store.”
The store is also advertising a special discount on La Reina, one of Des Moines’ Spanish-speaking radio stations. Gallardo has recorded an ad promoting the Society’s Dio de la Ninos event.
“Anyone who mentions they heard about our Dio de la Ninos activities on La Reina will receive a 10-percent discount on all purchases during the week of April 29,” he added.